We Turn Visitors Into Customers
Elevate your conversion rates with our proven CRO service. Leave your contact to unlock the
path to unparalleled revenue growth!
Elevate your conversion rates with our proven CRO service. Leave your contact to unlock the path to unparalleled revenue growth!
What we did for one of the world's leading brands in Home Appliances:
15%
Conversion Rate
36%
Add-to-cart rate
51%
TransactionsGet in touch with our experts to get a free consultation, including 2 growth-hack hypotheses *
Our Approach To CRO:
A Data Driven Loop
Conversion Rate Optimization is not a one-and-done approach.
We continuously measure the impact of our work and use the
learnings to inform future experiments.
Conversion Rate Optimization is not a one-and-done approach. We continuously measure the impact of our work and use the learnings to inform future experiments.
DATA ANALYSIS
Examine user journey & shopping experience. Identify patterns & popular pages.
IDENTIFY PAINPOINTS
Painpoints where users encounter difficulties and potential bottlenecks.
HYPOTHESIS DEVELOPMENT
Develop data-driven hypothesis and innovative design to solve problems.
CONDUCT A/B TEST
Identify winner, monitor impact on crucial metrics.
IMPLEMENT CHANGE
Implement successful changes. Continuously iterate & optimize.
Featured Example: Electrolux
Background
Based on the heat map data from Hotjar, only 1.6% of users reached to the “You may also like” section on many Product Detail Pages as it is located very deep down on the page. Besides, Electrolux does not have a solid logic for suggesting products of this section currently, most products are just randomly picked within the category.
Hypothesis
Investments In CRO
Guarantees High ROI
Investment
Investing $315,552 ($120,000 platform fee & $195,552 service fee) in our CRO project is a catalyst for significant growth.
Return on Investment (ROI)
11x
We achieved a remarkable net gained revenue of $3.51 million
A Team Structure For Crafting
Exceptional
Data-Driven
Hypotheses
A Team Structure For Crafting Exceptional
Data-Driven
Hypotheses
Experimentation
(CRO) Specialist
Project Manager
Experimentation
Certified Developer
Marketing Analyst
UX/ UI Designer
Tester
Successful Experimentation: Electrolux
What Our Client Says About Us
What Our Client
Says About Us
I formed a great partnership with Niteco on our Conversion Rate Optimization project, and their dedication to this project is truly appreciated. By coming up with creative A/B tests that tackle our customer's pain point, we've seen a significant improvement in our site's user experience and conversion rate. It's also very easy to work with them, flexible, and go beyond their scope, as they always keep me up to date on what's going on. It's so true that "when you work with the right people, it frees you up." I would recommend Niteco to anyone I know.
Zhenbei Li
former Digital Marketing Manager APAC & MEA, Electrolux
former Digital Marketing
Manager APAC & MEA, Electrolux
Why work with Niteco
Why work with Niteco
With years of experience working on experimentation projects with clients from a wide range of industries, we’ve gained
the knowledge and testing expertise needed to help you succeed. We understand your unique needs when it comes to testing and
are committed to providing personalized experimentation solutions that deliver results.
With years of experience working on experimentation projects with clients from a wide range of industries, we’ve gained the knowledge and testing expertise needed to help you succeed. We understand your unique needs when it comes to testing and are committed to providing personalized experimentation solutions that deliver results.
With years of experience working on experimentation projects with clients from a wide range of industries, we’ve gained
the knowledge and testing expertise needed to help you succeed. We understand your unique needs when it comes to testing and
are committed to providing personalized experimentation solutions that deliver results.
With years of experience working on experimentation projects with clients from a wide range of industries, we’ve gained the knowledge and testing expertise needed to help you succeed. We understand your unique needs when it comes to testing and are committed to providing personalized experimentation solutions that deliver results.
Our Optimizely
Awards & Certified
Optimizely Awards & Certifications
Our clients
Frequently Asked Questions
The process of increasing the percentage of website visitors who complete a desired action on a web page by using data-driven strategies and continuous testing to understand user behavior, identify pain points, implement improvements, and measure the impact. The ultimate goals are to boost business growth, increase revenue, transactions and maximize customer satisfaction.
The conversion rate of a website is calculated by dividing the number of conversions by the total number of visitors and then multiplying by 100 to get a percentage.
For example, if your website had 1,000 visitors and 50 of them completed the desired action (such as making a purchase, filling out a form, or signing up for a newsletter), the conversion rate would be 5%.
A higher conversion rate generally indicates that a higher percentage of visitors are taking the desired action, which is often a key goal for websites engaged in activities like e-commerce, lead generation, or other forms of online interaction.
The definition of a "good" conversion rate can vary based on the industry, type of website, and the specific goals you have for your online presence. In general, conversion rates can range widely.
For e-commerce websites, average conversion rates might fall in the range of 1% to 5%. However, top-performing e-commerce sites can achieve conversion rates above 10% (some sources claim Amazon to be the best-in-class with an estimated 13% conversion rate).
For lead generation websites, where the goal is to collect user information, conversion rates can vary widely as well. A common benchmark for lead generation websites is a conversion rate of 2% to 5%.
While SEO is primarily concerned with driving traffic to a website, CRO is focused on optimizing that traffic to ensure a higher percentage of visitors take desired actions. Both SEO and CRO are integral components of a comprehensive digital marketing strategy, working together to attract, engage, and convert users effectively.
Boost business growth and amplifies revenue
The continuous enhancement of the conversion rate drives business growth and maximizes revenue – maximizing return on investment and fuel growth.
Employ a data-driven approach for robust conversion optimization
Through CRO’s data-centric strategy for website optimization, you gain valuable insights about audience's behavior and preferences, eliminating guesswork and grounding decisions in evidence.
Proactive risk management
Identify potential issues and address them before they become major problems that could significantly impact your site's conversion rate, saving time and resources.
Promote superior user experiences
By understanding what works on your website and what doesn't, CRO helps improve the overall user experience, leading to higher engagement and loyalty among your visitors.
We provide comprehensive CRO services encompassing experimentation tool onboarding, website audits, and complete conversion rate optimization. Our team includes CRO strategists, specialists, UX experts, UI designers, and developers. For some large-scale and complicated projects, we also involve our Digital Strategist and Solution Architect.
1. Defines current issues, pain points, and areas to improve using data analytics tools to develop hypotheses.
2. Analyze data to determine sample size, then create a 3-month timeline plan for all selected tests.
3. Our designer will create a mock-up based on the timeline and priority.
4. Our developer will set up the test based on the designer's mockup.
5. Send the preview link to the team to approve or give feedback.
6. Roll out the test, monitor the performance and wait for the final result.
7. Analyze results (conclusive or inconclusive), provide insightful recommendations.
