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Case Study

Escalate Conversion Rates through UI Design

An excellent user interface (UI) goes beyond phenomenal visual effects and sleek design; it takes an intuitive understanding of how your customers navigate through a site. A strong UI generates better leads, quicker conversions, and longer customer engagement.

 
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The company

Published by Bonnier Group, Privata Affärer is the largest personal-finance magazine in the Nordic region for investors, financiers, and business-minded people. Privata Affärer recognized an urgent need to rebuild its site to be mobile friendly so readers could have immediate, real-time access to what’s happening in the markets.

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The Risk

With a tight project deadline of 2 months, we had to renovate their mobile unresponsive UI into a grid layed to display a multitude of complex graphs.
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The Solution

We worked closely with the product owner of Privata Affärer throughout the project, giving them keen insights and suggestions for improvement.

Key achievements:

  • The new UI is adaptive to a wide range of devices, from desktop to mobile and tablet. The content of Privata Affärer consists of large tables. To see them on mobile, readers can easily swipe their fingers across the table. Or if they only need to see a few columns, they can also select their favorites.

  • The website integrates with the customized function Financial Hub, which displays real-time and accurate market data.

  • The enhanced digital experience promises to help Privata Affärer broaden their subscriber base.

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